Team

Roger Poirier, CFA

Roger is the Founder of Whiteshell Group Inc. Roger is also the Co-Founder of Hazelview Ventures, a wholly owned subsidiary venture capital fund focused exclusively on innovative, early-stage PropTech, BuildTech, and CleanTech companies.

Roger has spent his entire career working with entrepreneurs to help them grow their companies and realize their potential. He has helped companies succeed by focusing on growth initiatives, funding strategies, and ultimately monetization. Roger’s hands-on operational expertise, across varying industries, has allowed him to collaborate and add value in complex environments.

Before founding Whiteshell Group Inc., Roger was the Co-Founder and Director of Cormark Securities, a Toronto-based mid-market institutional equities boutique. Throughout his tenure at Cormark, he held various roles including Managing Director, Investment Banking and Deputy Chair, Risk Committee. Roger was directly involved in the completion of high-profile equity and debt offerings and several successful merger & acquisition transactions.

Roger holds a Chartered Financial Analyst designation and currently sits on various corporate and advisory boards in Canada and the U.S., including Newtopia, a public tech-enabled health company. He is also the Chair of Toronto French School (TFS), attended by two of his three teenage children. Originally from Manitoba, Roger, and his wife Jennifer, call Toronto home.

Cole Brodkin

Cole joined Whiteshell as an analyst in May 2021. In his role as an analyst, Cole works on both advisory and merchant bank transactions. 

Cole graduated in 2021 and holds an Honors Business Administration degree from the Ivey School of Business.